UNKNW - Artistic Consulting & Concept Development for AI-Generated Video Content
In my collaboration with UNKNW, I provide artistic consulting and conceptual development for AI-generated video content.
My focus is on shaping a strong visual identity and driving innovative storytelling across marketing and promotional materials.
From initial company research and strategic insights, I develop the concept and narrative, building storylines that reflect each brand’s unique voice. I create storyboards and provide creative direction to guide designers and animators, ensuring the final product is both visually cohesive and aligned with the brand’s artistic and marketing goals.
Pepsico India _ recycle. reimagine.
Objective: Highlighting PepsiCo’s sustainability efforts in India. The film follows a recycled bottle’s journey into a magical theme park, blending romance, nature, and Indian culture in a cinematic, dreamlike style aimed at Gen Z.
Role: As part of a conceptual campaign for PepsiCo India, I developed the idea and visual narrative for an AI-generated video. My role included crafting the concept, storyline, and mood, as well as creative guidance for designers and sound designers to bring the vision to life.
Maison Château Rouge _ Next Stop: Lacoste
Objective: Create a short concept video that connects Lacoste’s iconic style with the everyday street energy around Maison Château Rouge in Paris.
The story blends surreal elements, like a golden crocodile lake near a metro station-with real streetwear moments to show how Lacoste fits into daily city life in an unexpected way.
Role: I developed the concept, storyline, and visual mood for the video based on the brand identity. I shaped the overall feel-cool, urban, and slightly surreal.
focusing on how Lacoste’s presence could be shown through style, setting,
and symbolism.
