The mediterranean food lab ___ Landing page design
UI/UX Design · Landing page · Branding
Project Overview The Mediterranean Food Lab is a culinary innovation brand focused on natural fermentation and sustainable flavor creation. The project aimed to redesign its digital presence through a new landing page — one that feels fresh, authentic, and aligned with the brand’s mission. The challenge was to communicate craftsmanship and sustainability while keeping the experience simple, modern, and mobile-first.
BRIEF
Design a mobile-friendly landing page that optimizes user experience, encourages engagement, and reflects the brand’s visual identity. The goal was to create a visually appealing and functional interface that seamlessly guides users through content while maintaining a warm, authentic feel.
ROLE
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Developed a clean, responsive UI tailored for desktop and mobile devices, prioritizing usability and visual harmony.
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Refined layout, color palette, and typography to align with the brand’s tone and storytelling.
PROCESS
Research & Concept Development: Studied the brand’s materials and mission to define the digital tone, authentic, natural, and intelligent. Created moodboards exploring Mediterranean textures, organic materials, and soft typographic structures.
Wireframing & Layout: Built the site architecture and page hierarchy, designing fluid sections that blend narrative, visuals, and calls to action.
UI Design & System: Developed a consistent design system with refined typography, modular grid, and neutral color palette accented by organic tones.
Imagery Direction: Selected and color-graded photos to complement the tone - fresh, authentic, and non-commercial.
Prototype & Testing: Tested usability and responsiveness to ensure every element adapted naturally to mobile.
CHALLENGES
The challenge was to translate an experimental food philosophy into a digital environment that feels both refined and approachable.
Brand Expression: The brand’s offline materials were minimal and scientific; the goal was to translate this into a living, emotional online space.
Content Balance: Combine storytelling, photography, and research content without overwhelming users.
Mobile Experience: Ensure an elegant, responsive flow that maintains visual richness and readability across all screen sizes.
IMPACT
The final design created a digital atmosphere that mirrors the brand’s culinary philosophy - combining clarity, depth, and emotion.
The website communicates innovation and craft through simplicity, natural colors, and rhythm, enhancing both usability and storytelling.
The new interface helped the brand position itself as a thought leader in sustainable flavor innovation, with a site that feels contemporary yet timeless.
