Nexxai ___ Landing page design
UI/UX Design · Landing page · Branding
This project focused on designing a landing page for a Spanish company that offers an external artificial intelligence department for businesses. The goal was to create a professional experience that feels human and accessible, while emphasizing the idea that technology should not replace people but enhance their capabilities. The page was designed to speak directly to users in a warm and authentic way and to help them understand the value of integrating AI without fear or distance.
BRIEF
Build a clear content structure that simplifies complex concepts, Integrate human centered messaging within a technological context.
Create a clean, readable and modern visual style and encourage users to book an initial meeting.
Define a color system and typography that fit the Spanish business audience
ROLE
Led the full design process of the landing page, from content structuring to visual design. Defined the UX flow, created the visual language, selected imagery and managed all iterations directly with the client. Ensured the final result felt human, clear and aligned with the company’s message.
Target Audience
The page is aimed at business owners, team leaders and decision makers who want to adopt AI gradually and practically. Most of them are not tech experts, so they require clear explanations, a friendly tone and a strong sense of trust. The focus was on accessibility, transparency and reliability.
UX Approach
The client provided detailed content that was rich, repetitive at times and spread across several categories. The UX work centered on restructuring and simplifying the information to create a smooth and consistent scrolling experience.
UI Design
The visual language was built around a balance of technology and humanity. A primary blue color was defined for active interactive elements such as buttons and links. This color supports clarity, professionalism and visual guidance.
PROCESS
Content review: Mapped the client’s long text, identified repetitions and organized the information into clear sections.
UX structure: Defined the flow of the landing page, prioritized human centered messaging and planned the hierarchy from value to action.
Wireframes: Created simple layouts to test clarity, spacing and scrolling rhythm under a tight deadline.
Visual direction: Selected a primary blue for active elements, set a clean typographic style and chose natural looking photos to keep the page human.
Client collaboration: Added sections as needed, refined image choices and adjusted layouts according to feedback.
Final refinements: Polished spacing, titles and CTAs and prepared the page so it can be expanded or translated to English later.
CHALLENGES
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The client’s content was long and partially repetitive, which required reorganizing and simplifying without losing meaning.
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The visual tone had to balance technology and humanity, avoiding cold or overly artificial aesthetics.
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Finding stock photos that felt authentic and consistent with the brand was essential and time consuming.
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A tight timeline demanded quick decision making and focused prioritization.
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The client requested new sections throughout the process, which required flexible layouts and fast adjustments.
IMPACT
The result is a landing page that feels clear, professional and human. Users can quickly understand what the company offers and feel confident engaging with the service. The combination of a structured UX approach, a clean UI language and a fast paced process created a page that represents the company’s values and supports business development from the very first interaction.