CONCEPT PHOTOSHOOTS - Art Directing, Set Design, Concept Development and Photography
A series of independent concept photoshoots, developed through creative collaborations.
I led the art direction, set design, and overall visual concept, shaping each project from initial idea to final imagery.
Vela Bela _ hospitality
For Vela Bela Pop Up Experiences, a photography and set design project was developed to showcase “the Vela Bela way” across Barcelona and Paris.
The work involved:
Art direction and photoshooting to capture the brand’s experiential essence.
Set styling and production to create immersive atmospheres for the promotion videos and images.
Post-production and editing for promotional use, aligning visuals with the brand’s aesthetic identity.
The final outcome highlighted Vela Bela’s playful yet sophisticated approach, translating the pop-up concept into a strong visual narrative for both promotion and brand storytelling.
Zodiac Feast_set design & concept
The "Zodiac Feast" is a monthly photography series that captures the essence of each astrological sign through a meticulously styled dining setup.
A zodiac sign is represented through an aesthetically curated tablescape, incorporating symbolic elements, colors, and materials that reflect the sign’s characteristics.
As the last waves of Pisces season fade away, we invite you to a feast honoring their birth month-a tribute to dreams, depth, and the ever-flowing tide of intuition.
Pisces is a water sign, known for its dreamy, mystical, and fluid qualities.
Jeweler Calendar _ concept calendar
A 12-image photography project presenting vintage-inspired Michal Negrin jewelry in a calendar-like composition. Each piece is paired with modern, minimalistic objects and color-matched to its month and season.
The dialogue between ornate Victorian aesthetics and clean contemporary design highlights the jewelry’s timeless, romantic character in a fresh context.
